Communication Cycle Management ©
CCM plans typically consists of four parts.
- The first part is an ongoing project to monitor the business to ensure current customers are happy, enquiries are fulfilled and research is gleaned to improve products and services. This is done through Customer Satisfaction Questionnaires.
- The second part is a pre-programmed monthly action to ensure that customers do not “fall off our radar and disappear”.
- The third part is a monthly (or as frequently as required) action to build new business, cross-sell to existing customers and test new business areas.
- The fourth part is optimising the information in the pack that goes to customers with orders