Communication Cycle Management © (CCM) is the concept of developing a plan to ensure that the marketing to retain current business and gain new business is going on all the time.

It helps minimise the continual need for the management in a company to be always developing new campaigns and having to work on the next marketing project. All work is measured to allow refinements to be ongoing and profitable areas quickly exploited.

Manor Cottage Studios Communication Cycle Management

Communication Cycle Management ©

CCM plans typically consists of four parts.

  • The first part is an ongoing project to monitor the business to ensure current customers are happy, enquiries are fulfilled and research is gleaned to improve products and services. This is done through Customer Satisfaction Questionnaires.

  • The second part is a pre-programmed monthly action to ensure that customers do not “fall off our radar and disappear”.

  • The third part is a monthly (or as frequently as required) action to build new business, cross-sell to existing customers and test new business areas.

  • The fourth part is optimising the information in the pack that goes to customers with orders
Manor Cottage Studios Communications Management Cycle

A CCM plan should be implemented
by an external company so that, for example, busy periods in a company do not lead to everyone being
pulled off to marketing to
handle orders – as this leads
to continual ups and downs in the order cycle.

The plan should also lead to information being fed back to
the client to improve the
product and service offering

Manor Cottage Studios ~ The Old Stables ~ Manor Farm ~ Compton Bassett ~ Wilts ~ SN11 8SW
Tel: 01249 760597