Without A Well Thought Through Marketing Strategy Are Your Sales Team Delivering You Their Greatest Potential?
To develop a marketing strategy, you need to understand questions like “how many customers have you actually got” and “how many households or businesses buy from you” – if a man and wife are buying from you for the household – often you only really have one customer. “How many customers have only bought from you once” – do you know why – have you gone back to them to ask them to purchase again? “How many duplicates” are on your files.
Having the same person on your files more than once means that you may be sending out duplicate marketing promotions and wasting your budget, you may be sending out offers to people who appear to have enquired – but in fact are good customers under another account number.