You will be familiar with SEO (Search Engine Optimisation). Indeed you are likely to have recieved many emails from businesses across the world who will tell you that they have done an analysis of your site and can make changes to it that will guarantee you get to number one on Google. You know the site. The one you haven't built yet.
But you do need to take care of your site and optimisation!
A fresh looking website with the right feel for the message you are trying to get across and which is constantly evolving, is vital to get you noticed and keep you noticed.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too! A website that holds dynamic well considered optimisation is nothing if the first paragraph doesn't speak the right language.
In all your approaches to SEO, think first of your customer, what will they want and how will they want to look for it. Secondly, don't guess what works, measure it!!
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